Sample of Promotions

Let’s Be Totally Clear 2009 / 2010

Back to School / New Year’s / Backbeat JazzFest Series

In 2009, Hypersoul and Tobacco-Free Living (TFL) are working together with The Backbeat Foundation to present a schedule of shows spread from 2009 through 2010 to promote the TFL cause. The year of smoke-free programming kicked off with a Back to School series in conjunction with the re-population of university campuses, the fall influx of young music lovers and the welcomed departure of summer heat. A second series of New Year’s concerts for the advent of 2010 will continue to promote the TFL cause while a third series, held in conjunction with New Orleans Jazz and Heritage Festival, will wrap up the programming package. To bridge the gap between each series, Hypersoul will produce additional smoke-free shows to maintain TFL’s presence in New Orleans.

Geared toward fostering traditional, New Orleans style fun sans-smoke while simultaneously promoting a standard of healthy, tobacco-free work environments for New Orleans’ many musicians and venue staff, the year of programming was designed as part of an innovative marketing campaign fueled by Hypersoul and Backbeat to promote the mission of Tobacco-Free Living. Along with traditional sponsorship benefits such as signage, logo and boilerplate inclusion in event press releases, posters and other promotional materials, Hypersoul has used the events to gather video web content including interviews, testimonials and performance footage that will enhance the existing TFL website and ensure that the series’ sponsorship produces a lasting, influential public impression both during and after the conclusion of events.

For more information about TFL, visit http://www.tobaccofreeliving.org